SEO SERVICES WESTCHESER, NY

An SEO audit is like a full health checkup for your business website – it identifies what’s working well and what can be improved to attract more customers.

We’ll thoroughly analyze all the factors that impact your search visibility and ranking in Google and other search engines. This includes reviewing your website content, structure, speed, mobile-friendliness, and how easy it is for customers to find your site.

We’ll also evaluate your online presence outside of your website – like social media pages, local directory listings, customer reviews, and any backlinks pointing to your site. This helps boost your local search rankings.

The audit gives you insights into how people are currently finding you online and where your website may be missing out on visibility. It also benchmarks your performance against competitors.

Most importantly, we provide a detailed action plan with specific recommendations to improve areas like your website content, technical optimizations, link building, and local SEO. This strategy will help you gain more traffic from search and convert visitors into customers.

Regular SEO audits help identify new opportunities and stay ahead of Google updates. It’s a smart proactive investment to maximize your website’s marketing potential and improve your ROI. Let’s discuss how an SEO audit can benefit your business!

A solid foundation for your company’s online visibility starts with On-Site/Page SEO.  In fact, it is a the powerful web strategy we recommend for organic Web SEO Optimization. It covers a thorough research into the structural loopholes of your website and trace all the major factors that might be hindering your local site from ranking: schema, maps, NAP consistency and loads of factors. We inspect critical issues both technologically  and manually such as: webpage security (SSL) loopholes, page responsiveness/load speed, crawler behavior, device compatibility, web compliance, page accessibility, maps, NAP consistency, sitemaps/schema, page links and inter-links, broken links etc. If you want to read more about On-Page SEO read this blog, ‘A Good On-Page SEO Is All That You Need To Rank Quickly‘.

After a successful audit, we will be working on fixing each of these issues (if not all depending on the issues) and make sure that your website is at great standing for better page performance.  Cycle of human and machine monitoring will help us fine-tune lots of broken elements.   On-page SEO focuses on creating highly informative content containing the keywords your customers search to find your business.  Basic On-page SEO strategies include optimizing existing content on your current website, or creating new pages to rank against your competitors.

As part of our complete SEO audit, we provide a comprehensive technical review to identify any issues that may be negatively impacting your search engine visibility.

This includes a full analysis of your website’s speed and performance. We’ll check page load times, image optimization, website hosting, and server configuration. Fast load times are critical for good customer experience and SEO.

We audit your site’s mobile-friendliness and responsiveness across devices. Google favors mobile-friendly sites, so we’ll ensure your site works well on smartphones and tablets.

We’ll review your website architecture and site map to ensure ease of navigation. Easy site navigation helps customers find products/services faster.

We’ll check for proper HTML tags, meta descriptions, and Schema markup on all pages to improve SEO. Proper coding makes your pages visible to search engines.

We’ll also assess your internal linking structure and site security. Good internal links and SSL certificates also boost search rankings.

Our technical audit provides actionable tips to fix any issues we discover. This will improve site speed, security and mobile optimization – leading to better customer experience and search visibility.

Let us know if you would like us to perform a comprehensive technical SEO audit for your website!

Link building is a process of creating a network of links from other websites to yours. As well as getting your content out there, it performs the dual benefit of showing Google that other websites perceive your content as authoritative and of high quality. Depending on the authority of websites that link to yours, Google, in turn perceives and ranks your website in a proportionate manner. 

There are several factors responsible for Google to perceive and vote internally on search engine that your business is credible enough.   Hence, quality of the backlinks is crucial.  Higher the authority of the social signal, higher is the quality of the link. For example, 

Social Signals coming from Facebook, Pinterest, LinkedIn, Twitter and Instagram etc., carry a higher weightage;  
Web Anchor Text is another major factor that is responsible connecting others to your website / business for product or service;
Trust and Authority Value of the weblinks is directly proportionate to which site it comes from.  
Linked Site & Content Relevancy.  SEO quality is better only when relevant content is referenced to the relevant sites. In short,  higher the quality of the links,  higher is Google’s reward in auto boosting your website.

Link building service can unlock full visibility over your competitors movements in the link building space, as well as gaps that be closed with an offsite strategy

Off-Page SEO is basically any time and effort put in by the business to boost the website signals for better search results.

Link building – Build links from relevant, high authority websites to your site to improve search rankings.

Local citations – List your business name, address and phone number consistently across key local directories like Google My Business, Bing Places, and Yelp to improve local SEO.

Google My Business – Over 90% of the online local traffic comes from Google My Business. Uploading relevant content can send great signals to Google and from business profile to your brand site.

Content Strategy
Content posted & shared off your website can send positive signals to your website. Example: social platforms, niche mini-blogs driving traffic, youtube, service sites, Local Ads, other paid ads, guest-posts etc

Social media marketing – Leveraging the power of social platforms like Facebook, Instagram and Twitter to drive awareness, engagement and traffic for your local business.

Online reviews – Proactively generate positive online reviews on sites like Google, Facebook and Yelp to build reputation and trust.

Local sponsorships – Sponsor relevant local events, sports teams, or organizations to increase local exposure and goodwill.

Offline marketing – Distribute flyers, run local ads and radio spots, sponsor events to drive offline traffic and awareness for your local business.

Content marketing – Create unique, relevant blog posts, videos, and other content assets to attract customers searching for local products/services.

Email marketing – Build an email list and send regular promotions, newsletters and offers to engage customers.

Business listings – Submit your business to national directories and listings sites to improve visibility.

Local business partnerships – Pursue strategic partnerships with complementary local businesses to do cross-promotions.

Custom crafted citations service built for local businesses with physical location.

Citation Cleanup & Web-Boost Campaign