Google Ads for Profit

Skyrocket Your Leads, Sales & Clients With Our New A.I. Powered Google Ads Automation

The Future of Paid Advertising is here!

By harnessing the Power of AI in our Ad strategy, we create and run Ad Campaigns that are FASTER, BETTER and CHEAPER than before. Get in touch with us to discuss high converting Google / Microsoft Campaigns for your business.

Blend of Google & Microsoft Advertising

Google attracts buyers fast—if you’re visible.
With targeted keywords and white-hat ad strategies, we help your brand get results you can actually handle.
We build and manage high-performing Search, Brand, and Call Ads that drive leads and sales. Our services include:
Smart keyword targeting
Budget and competitor analysis
Landing page optimization
Ad creation and split testing
Ongoing bid and performance adjustments
Conversion tracking with Google Analytics
We don’t just run ads — we run ads that convert.

Connect with millions through Microsoft Advertising.
With over 900 million searchers and 250 million unique users, Microsoft Ads helps you reach audiences across Bing, Yahoo, MSN, and partner sites.

This powerful platform offers advanced targeting based on demographics, interests, and behavior—helping businesses expand their reach and attract high-value leads.

We help in optimizing your campaigns across text, image, video, and shopping ads, aligning ad formats with your goals. Grow your business with Microsoft Ads—powered by our strategy and expertise.

Using the Power of AI to Create Winning Ads

Faster, Better, and Cheaper Way To Make Ads Work For Your Business

Search Ads Campaign

A Faster, Better, and Cheaper Way to Generate High Converting PPC Campaigns

Call Only Brand Ads

Increase Your Brand Visibility and Lower Ad Spend with Our Unique Brand Campaigns.

Keyword Research

Discover the most profitable keywords for your business

High Quality Social Posts

Get High-Converting Social Media Content

Brand Campaign

Let the world know who you are with Brand Ads with the cheapest CPC campaigns.

Email Sequence Script

AI-Powered Subject Lines and Customizable Templates for All Your Needs

Create Dynamic Pages

Improve your PPC ad relevance and Quality Score by matching your landing page to the user’s search query.

A/B Split Testing

Improve Your PPC Ad Performance and Maximize Your Advertising ROI with Our A/B Split Testing

Call Only Ads

Cut Your Advertising Costs with Click-Per-Call Rates up to 70% Cheaper

High Converting Website Content

You want us to customize your landing pages with high-quality, unique content? We do it for you.

Ready to Go Ad Campaigns for any niche

You want to run ads on your own. We can give you well optimized campaigns to plug and play.

Optimized Social Ads Copy

Get More Clicks with Our High-Converting A.I. Social Ads

'Data Driven' Ads for Local Businesses

We don’t guess—we use data to make your Google Ads perform. Every click, impression, and conversion is tracked to improve what matters: leads and sales. ShineOn Local Marketing builds and manages ad campaigns with precise keyword targeting, location filters, device insights, and time-based performance. We continuously monitor and refine your ads using real-time analytics, so your budget works harder. From search and call-only ads to remarketing and location-based campaigns, every ad we run is backed by strategy—not assumptions. The result? Local exposure that drives real business.

Ads for Success - PPC Agency, Westchester, NY

Pay-per-click (PPC) is one of the fastest and most effective ways to grow online—especially for local businesses. Today’s AI-powered Google Ads can drive high-quality leads, boost website traffic, increase sales, promote services, and more.

ShineOn Local Marketing manages every aspect of your ad campaigns—from setup to optimization—so you don’t waste budget or miss opportunities. We focus on:

Targeted keyword relevance
High-converting landing pages
Strong click-through and conversion rates

We create and manage a range of campaigns, including search, brand, call, shopping, retargeting, and local map ads, tailored to your goals.

With expert management, PPC becomes scalable, profitable, and measurable. Without it, it can burn through your budget fast. Let us run your ads for results that matter—leads, sales, and growth.

There’s a big difference between running ads yourself and working with an experienced ad professional. While posting on social media may seem simple, real results come from strategy, testing, and knowing your audience.

Managing online campaigns isn’t just about running ads—it’s about choosing the right platforms, crafting the right message, and using data to guide decisions. Without experience, you risk wasting time and money.

As an experienced agency we make sure that you get the most from your budget, delivers tailored ad campaigns, and provides clear analytics for ongoing improvement.

Hiring a professional isn’t just smart—it’s an investment in getting results faster and more efficiently.

Pay-per-click (PPC) is a proven digital marketing strategy that delivers fast results—whether your goal is to boost sales, drive traffic, generate leads, or promote an app or service. It allows businesses to appear at the top of search results instantly, targeting users who are actively searching.

A well-managed PPC campaign covers everything from keyword strategy and ad creation to optimization and performance tracking. The focus is on relevance, strong landing pages, and efficient budget use to deliver the best return on investment (ROI).

Campaign types can include search ads, brand ads, call-only ads, retargeting ads, local map ads, and shopping ads—each tailored to specific business goals and customer intent. We help your ads stay competitive and cost-effective.

Why Work With Us

1. We create advanced and targeted PPC campaigns

2. You save time & get peace of mind in building “effective” Ad campaigns

3 . We monitor and maximize conversions For your PPC campaigns

4. By optimizing Ad copy and spit testing, we reduced your Ad cost

5. Increase your Ad profits by increasing your ROI

6. We Scale your campaigns for most profit

Reliable PPC Agency

Since we are a small team and are committed on delivering quality campaigns that can deliver the best return on your investment.

We Help you to..

GENERATE Targeted PPC Campaigns

Create highly targeted PPC campaigns by employing the Single Keyword Ad Group method, honing in on individual keywords for maximum relevance and effectiveness.

REDUCE YOUR COSTS For Every Conversion

Our efficient ad campaigns help you get higher quality scores. This leads to lower cost per click which will give you a better return on your ad spend. In short it helps you make better ads that cost less, so you get more for your money.

SAVE TIME Building “effective” Ad Campaigns

Our research shows that it takes an average of 8-15 hours to setup a properly structured PPC campaign. Our efficient team with industry leading software helps in reducing error prone manual labor and and save you time so you can focus on growing your business.

MAKE MORE PROFIT By Increasing Your ROI

When we create properly structured PPC campaigns with landing page integrations, you’ll significantly decrease your cost-per-click. This translates directly into more leads and sales for a fraction of the price!

INCREASE CONVERSIONS From Your PPC Adverts

Experience higher conversion rates, improved user experience, and increased relevancy with dynamic keyword insertion on landing pages, optimizing your PPC campaigns for maximum ROI.

SCALE Your Ads AND... Your Business Fast

Scaling your ad campaigns and growing your business has never been easier. Thanks to the power of AI, now we can confidently create Winning campaigns that you can scale fast.

Done-For-You Google & Microsoft Ads

Creating effective ad campaigns can be a time-consuming and challenging process. However, with our AI-backed ad campaign building software, we can now generate targeted Google Ads and Microsoft Ads with much greater precision compared to manual efforts. We firmly believe that a successful ad campaign begins with the use of the best search intent keywords. Once we have curated the most efficient keywords, our system can create thousands of ads, ad groups, and text ads, equipped with dynamic keyword insertion capabilities, all tailored to your specific ad campaign.

If you prefer managing the campaign on your own, we will gladly assist you in uploading the finalized ad campaign to your account. We have taken our services to the next level by harnessing the power of AI in your search campaigns, ensuring better results with less effort, unlike traditional Google Ads campaign setups.

The best part is that our campaign includes all the necessary negative keywords, saving you a substantial amount of money on your ad spend and ultimately increasing your overall profits. Thanks to AI, the days of guesswork are gone. Each of our campaigns is supercharged with live data, AI suggestions, and manual keyword insertion to maximize the outcomes from your search ads.

The best way to spread the word about your business is to run Brand Ads. This is the CHEAPEST way to get traction to your new or old business. We will run your Brand Ads for a budget as low as $20. Give us a call today!

Increase Your Brand Visibility and Lower Ad Spend with Our Unique Brand Campaigns. Adopt this ethical and strategic brand campaigns approach to establish a powerful online presence, attract qualified traffic, and achieve outstanding success in your digital marketing efforts.

Supercharge your online presence driving more traffic to your brand site by creating A.I. powered and ethically sound brand campaigns on Google and Microsoft. You make an error and your Ads account could be in danger. But we do it professionally and do it right with full compliance with Ad companies. Your Brand Ad will strategically targets specific competitor brand names connected to your niche, which can increase your visibility and drive more targeted traffic to your website. Executed in fully ethical and strategic manner, brand campaigns can easily boost up your online presence, attract qualified traffic, and achieve outstanding success in your digital marketing endeavors.

Increased Visibility: Bidding on relevant competitor brand names boosts your visibility on search engines, outshining your competitors and making it easier for potential customers to find you in stead of them (ethically hijack them).

Boosted Click-Through Rates (CTRs): Customers familiar with your competitors are more likely to click on your relevant ad, leading to higher CTRs and increased website visits.

Cost-Effective Strategy: Bidding on competitor brand names is a cost-effective approach compared to other keywords, maximizing your advertising ROI.

Targeting a Highly Relevant Audience: By focusing on competitor brand names, your ads reach a highly relevant audience, maximizing the overall effectiveness of your advertising campaigns.

ShineOn Local Marketing offers our clients a hassle-free solution for creating Google Ads Call campaigns with dynamic keyword insertion. Our AI-integrated software solution takes the complexity out of the process, generates high converting ideas for headlines and descriptions that are tailored to your business and target audience.

Our Call Ads are capable in getting click per call up to 70% cheaper than competitors. Which means you can generate more leads and sales while effectively managing your advertising budget.

If you want the call campaign in any other language, we can customize it accordingly. We will be able to customize every aspect of your campaign, including language, location, budget, and bid, to align with your unique business objectives.

Leverage our dynamic keyword insertion feature to create highly relevant ads that resonate with your customers’ search queries. By increasing the chances of attracting clicks on your ads, our service can help you convert potential prospects into loyal customers effortlessly.

Let ShineOn Local Marketing take care of your Google Ads Call campaigns, so you can focus on growing your business with confidence.

By our innovative method of creating ‘Call Only Brand Ads campaigns,’ we will be able to use your competitor’s brand names in your ads without being penalized by Google. With our proprietary method, now you can quickly and easily identify your brand competitors and gain an edge over them. Want us to run your brand ads for FREE. Contact Us Today.

Increase your brand recognition and awareness by targeting your competitor’s audience

Use Your Competitor’s Brand Names in Your Ads Without Being Penalized by Google

Discover Your Brand Competitors and Improve Your Advertising Strategy

Other Ads Related Services

Every successful ad campaign relies heavily on the performance of its keywords. Our cutting-edge keyword research tool revolutionizes the way we strategize for profit-driven ad campaigns. By harnessing the power of A.I. and live data, we identify the most profitable keywords with unmatched precision. This invaluable data allows us to optimize our clients’ online content and advertisements, ensuring maximum return on investment. With a data-driven approach that eliminates guesswork, we expedite delivery time, increase accuracy, and unveil high-volume keywords that remain untapped by competitors. Through comprehensive keyword research and accurate data on search volume, CPC, and competition, we uncover valuable high-volume keywords and seamlessly integrate them into our Ad campaigns. We believe true profit comes from the golden keywords. Our goal is to make every campaign a success and help our clients experience enhanced online visibility, attract more customers, and achieve remarkable growth, solidifying our position as a leader in keyword research for profit-driven success.

Creating emails and follow-up sequences for your campaigns can be time-consuming. Clients who self-manage Google Ads using our service, we will add this service for free of cost. We will customize email sequences that allow you to deliver on your promises to your audience and start building trust. No need to spend endless hours crafting the perfect message.

We will create engaging subject lines and complete email copy that effectively communicates your value proposition and builds trust with your audience.

AI-powered subject lines that grab attention and increase open rates

Customizable email templates that match your brand and messaging

Build trust with your audience by delivering on your lead magnet promise

Along with Google and Microsoft Ads, if you want to run Facebook, Instagram, LinkedIn, and Twitter Ads we can help you. We will hand over high-quality, effective Ads Copies ready to insert in your social campaigns, whether you are targeting B2B or B2C audiences. If you want this done-for-you service, send us your your domain, niche, profession, and other relevant details, and our team will create unique, original, and exclusive ad content for you, including high-converting images.

When you sign up for the service, you will get high-quality ads for multiple platforms
We’ll make sure that every Ad copy is unique, original, and has exclusive ad content in it
Save time and efforts with the low cost and high ROI service.

Clients who sign up for our Ad service may request up to 10 social posts free of cost to boost their Ad campaigns. We will create high-quality, engaging social media posts for Facebook, Instagram, LinkedIn, and Twitter. Simply fill details of your domain, a phrase about your content, your profession, and an image description you want to add to your social post. Our team will create unique, original, and exclusive content for your post. You can always edit further to suit your taste once we share them to you.

We will create high-quality social media posts for multiple platforms

Customize your posts with your own images when required

Save time and effort in creating engaging and effective social media content

Instantly personalize your landing pages for each visitor with our dynamic keyword insertion feature. This unique solution is great for marketers looking to improve their landing pages’ relevance and conversion rates. With our Dynamic Keyword Insertion feature, you can automatically insert the exact keyword used in the ad that triggered the click on your landing page. This allows for a more personalized experience for your visitors and better aligns your landing pages with your PPC ads, increasing your chances of conversion.

Automatically insert the exact keyword used in your PPC ads on your landing pages

No matter what landing page builder you use, our software can integrate seamlessly

Align your landing pages with your PPC ads and improve your ad relevance score

You want to customize your landing pages with high-quality, unique content? Then, this affordable service is just fit for you. Our team will go over the requirements for your landing page and create compelling website content that engages and converts visitors.

Generate unique, high-quality website content: Our app uses the power of A.I. to generate original content that is optimized for search engines and tailored to your audience.

Customize content to fit your brand: Our A.I. technology allows you to adjust the tone and style of the content to match your brand’s voice and personality.

Time-saving solution: Save time and resources that would have been spent on content creation, research, and editing. Focus on other important aspects of your business, while still generating high-quality content that engages your audience and drives traffic to your website.

With our managed PPC Ads service, we will optimize your marketing campaigns by testing different variations of your landing pages. With our A/B Split Tests, we will be able to create split links, distribute your traffic, and track the performance of your pages to see which one performs better.

Add your custom domain and track your links with a tracking/retargeting pixel.
Time-saving: The software automates the testing process, so you don’t have to manually distribute your traffic to different pages.
The software provides accurate performance metrics as to what pages are converting better so that we can maximize Your Advertising ROI and improve overall Ad performance.

Ad Cost Calculator

There are several factors influence Google Ads costs and varies depending on the current market trends, industry, keywords, quality score, bidding cost, and set budget.

On the Google Search Network, the average cost per click (CPC) ranges from $1 to $2, while the Google Display Network has an average CPC of $1. For small businesses, the typical budget allocation for Google Ads falls between $1000 to $10,000 per month. The table below is an example how a typical Ad expense may look like:

PRICING FACTOR	AVERAGE COST
Ad Spend	$5000 to $15,000 per month
CPC (Google Search Network)	$1 to $2 per click
CPC (Google Display Network)	$1 or less per click
Professional Google Ads Management	$350 to $5000 or 12-30% of ad spend per month
PPC Management Tools	$150 to $500 per month

Our Managed PPC Service

Ad Campaigns + Management
(Min. 3 Months Recommended to work with us For Real Results)ox

See the details below

What's Not Included

Your monthly Ad budget (Note: our pricing shows only our Ad management fee).

We have been building landing pages that have already proven to work well over time. We do brand customization and optimize the copy specifically to your need.

We start fresh with with your Ads and not take over from other agencies to avoid misrepresentation of data.

Add-on services:

$50 – Professional Ad reporting $50

$150- 3rd Party Platform Tracking or Integration (ie. Twillio, Vcita, SalesForce, CRMs)

$250 Microsoft Ads set-up, + $75 management (billed separately)

Only FB Ads: $250 Facebook Remarketing = $250 setup, $100 management

What’s Included

Onboarding discovery call

Competition analysis

In-depth current buyer intent keywords research (includes negative KW research)

High converting landing Pages and Winning Ad Copy Creation

Account Setup (GTM, Google Analytics, Google Ads)

High converting landing Pages and Winning Ad Copy Creation

Landing Page customization to match client’s Ad requirements.(Logo, NAP, Testimonials, Privacy Policy* (required from clients), CTA with unique value proposition or offer)

Automate Lead generation task with targeted client in-take forms

Ad creation for Google / Microsoft Ads with our in-house campaign methodology

Campaign optimization for optimal performance on all devices

Spilt Test Ad Campaigns for better ROI

Email Automation: We give email sequences to plug in to your email autoresponders

Implement conversion tracking on landing pages to track what works best which involves GTM, Google Analytics, Google Ads

Implement tracking for calls (if call only campaigns) and lead form submissions

Evaluation, fine-tuning, budget reallocation and scaling (take full control of your Ad)

Monitor for recommendations to easily identify growth opportunities

Progress reporting monthly

Remarketing/Retargeting: Setup retargeting campaigns for Google for follow up

Industries We Can Help With

Attorney /Legal	Attorney: General \| Bankruptcy \| Criminal \| Divorce \| DUI \| Family Law \| Legal: Estate Planning \| General \| Family \| Child Custody \| Divorce \| Immigration \| Personal Injury \| Vehicle Accident \| Workers’ Compensation Law \| Legal: Estate Planning \| General \| Family \| Child Custody \| Divorce \| Immigration \| Personal Injury \|
Auto	Auto: Detailing \| Auto Glass Repair \| Auto Repair – A/C \| Auto Repair – Oil Change \| Towing \|
Chiropractor	Cleaning Service – Commercial \| Cleaning Service – Residential \| Concret
Contractors	Fence Builders \| Fencing/Gazebos/Decks \| Foundation Repair \|Custom Home Builder \| Custom Pool Builder \|
Dental	Dentures \| Dental: General Dentistry \| Dental: Invisalign \| Dental: Orthodontist
Dentistry/Dental	Cosmetic Dentistry \| Dental Implants \|
Doctor	General Practitioner \| Urgent Care \|
Electrician	Electrical: Emergency Repair \| Electrical: General Electrician \| Electrical: Rewiring \| Equipment Rental \| Event and Wedding Centers \| Excavation Contractors \| Fire & Smoke Damage \|
Funeral Homes	Funeral Home \| Funeral Services: Cremation \| Funeral Services: General \|
General Services	Window Cleaning – Residential \| Limos \| House Cleaning: Carpet \| House Cleaning: General Cleaning \| Janitorial Services \| Snow Removal \| Window Cleaning – Commercial Moving & Storage: Movers \| Moving & Storage: Storage Solutions \| Junk Removal \| Handyman Services \| Janitorial Services \|
Hair / Beauty / Spa	Medspa Coolsculpting \| Medspa Laser Hair Removal \| Teeth Whitening \| Weight Loss: Coolsculpting: Fat Reduction \| Weight Loss: Coolsculpting: Fat Reduction \| Physical Therapy: General \| Physical Therapy: Pain Area \|
Health	Weight Loss: Coolsculpting: General \| Weight Loss: General \| Weight Loss: Medical \| \| Assisted Living \|
HVAC	HVAC: Commercial \| HVAC: General \| HVAC: Heat Installation/Repair \| HVAC and A/C Repair \| HVAC: AC Installation/Repair
Landscaping	Landscaping: Hardscaping \| Landscaping: Sprinkle Systems \| Lawn Mowing/Landscaping – Sprinklers and Irrigation \| Lawn Maintenance \| Land Clearing \| Landscaping \| Landscaping: General
Local Services	Limos \| Junk Removal \| Handyman Services \| House Cleaning: Carpet \| House Cleaning: General Cleaning \|
Miscellaneous	Party Rentals and Bouncy Houses \| Music School \| Wedding Photographer \| Wedding Planner \| Videography Services \| Dog and Cat Boarding \| Dog Training \| Wedding Photographer \| Wedding Planner \| Wedding Photographer \|
Moving Services	Moving & Storage: Movers \| Moving & Storage: Storage Solutions
Plumbing	Plumbing Services \| Service Plumber \| Water Heater \| Pool Plumbing \| Pool Repair \| Pressure Washing \| Restoration: Basement Waterproofing \| Sump \| Basement Sealing & Waterproofing \| Bathtub Repair and Replacement \| Carpet & Rug Cleaning \| Catering
Real Estate / Home	Home Automation Services \| Home Care \| Home Inspection \| Home Security Systems
Remediation	Water Damage: General \| Water Damage: Mold Remediation \| Mold Remediation \| Pest Control: General \| Pest Control: Indoor Bugs \| Pest Control: Indoor Mammals \| Pest Control: Mosquito
Repair	Appliance Repair \| Auto Repair – Tires \| Auto Repair – Transmissions \| Auto Transport \| Auto Window Tinting
Repair / Remodeling	Bathroom \| General \| Kitchen \| Countertops \| Window Replacement \| Solar panels: General \| Drywall Repair \| Dumpster/Roll-off Rental \| Window Replacement \| Residential Solar \| Solar panels: General \| Glass Repair & Replacement – Home and Business
Roofing	Roofing – Commercial \| Roofing: General \| Roofing: Metal Roofs \| Roofing: Storm Damage \| Siding Repair & Replacement \| Gutter \| Gutter Cleaning \| Gutter Repair \| Gutter Replacement \| Roof Replacement \| Roof Repair

Vaue We Provide Is What Matters the Most

How You Can Benefit From Our Ads Management Service?
You get high intent targeted, best optimized and high converting Google / Microsoft Ad Campaigns
Frees your time to focus on your business goals, as we back them with “effective” Ad Campaigns
High converting landing pages has direct influence on conversions. We max them.
You can reduce your Ad cost for every conversion
We help in reducing your Ad cost for every conversion
We guarantee you are better than before after running ads, if not we promise to work with you for longer with no additional fee.

What Do We Expect Before You Sign-up for the Service

Ready to run campaigns at least for 3 months irrespective of the budget you set aside

A healthy Google Ad account with CC set-up for smooth running of the campaign

After you sign up and your payment confirmation is finalized, we will send a contact letter to be signed, along with intake form for google ads specifics which needs to be filled without errors.

Pricing Structure

What makes google ads truly successful is lowest CPC leading to actual leads.
The less you end up paying for CPC, the better profit you make. With our Ad management you are assure of this.

Ad Choices

Ad Type	Service Specifics	New Campaign Setup Fee	Management Fees	Recommended Campaign Budget
Google Search	Setup Only	$350 One-time	–	$500 – $3000
Google Search + Google Display	Setup Only	$450 One-time	–	$2000 – $4999
Google Search + Microsoft Search	Setup Only	$500 One-time	–	$2000 – $4999
Google Search+Facebook	Setup Only	$500 One-time	–	$2000 – $4999
Google Search Starter Pack	Setup+Management	$330 One-time	$600 *	Client Decides
Facebook + Google Display + Remarketing	Setup+Management	$500 One-time	$900 *	Client Decides
Google Search, Facebook	Setup+Management	$500 One-time	$1200 *	Client Decides
Google Search, Display & Remarketing, Facebook Ads and Instagram	Setup+Management	$500 One-time	$1500 *	Client Decides

* Additional Fees

If the Ad budget is 6K and above, Fee Calculated By Spent – $10K

For Ad-Budget between $10k – $25K (Ad Fee – 10% of the Total Monthly Ad Budget)

– Banner Ads Creation (1 set x 5 sizes [300×250,728×90,320×100,468×60,300×600]): Add $50 (max 2 revisions)

– Shopping Campaigns: Add $150 for Merchant Center Setup

Other Ad Services

Google Guaranteed and Screened Badge Ads are designed for home and professional service providers. The green badge shows that a business is Google-vetted, helping build trust and giving potential customers confidence to hire.

Connect with customers through Facebook, Instagram, WhatsApp, and Messenger ads.
Meta Ads help businesses increase sales, drive local traffic, and reach new audiences. Whether you’re just starting or already experienced, the platform offers the tools you need to grow.

Our Popular Services

Automated Chat Marketing

Get ahead of the competition and convert your website visitors into customers. Using tested WhatsApp chats service on your website you could optimize your inbound leads up to 20x.

Have Any Queries?

Local Business Websites

Mobile optimized, SEO friendly websites for your business. Fully hosted on our servers and full security back-up provided.

Paid Search FAQs

How do Microsoft Ads and Google Ads handle keyword targeting?

Microsoft Ads and Google Ads use different algorithms and ranking factors in determining ad placements based on keyword targeting.

Can we run ads simultaneously on both Microsoft Ads and Google Ads?

Surely, you can. In fact, it is wise to test run ads simultaneously on both platforms so that you can find which works better for you in term of ROI and outreach to broader audience.

Is it possible to utilize my pre-existing PPC account?

Certainly! If you currently have an Adwords account, we can easily run our campaigns through your existing account. However, if you don’t have an account, we will create one for you. Rest assured that if you decide to stop using our services, we will guide you through the process and provide you with full access to your ad accounts.

What other alternatives to Microsoft Ads and Google Ads?

The social media advertising platforms like Facebook Ads, Twitter Ads, and LinkedIn Ads are best alternative to Google and Bing Ads. Each platform is different with unique targeting options and having different set of rules one must follow.

What is the importance of having PPC management?

The majority of your website’s traffic is likely to come from search engines, which offer an excellent opportunity for businesses as potential customers can easily locate products and services through them. While it is true that you can prioritize appearing first through search engine optimization (SEO), this approach can take a significant amount of time. Alternatively, Pay Per Click (PPC) advertising allows you to quickly reach a targeted audience actively searching for your offerings. These ads will appear at the top of Google and its search partners’ organic search results, providing you with an immediate flow of qualified leads that are essential to your business’s success when combined with a well-optimized campaign.

In which locations can my PPC ads be displayed?

The placement of Adwords PPC ads varies based on the type and configuration of the ad. Search Advertising ads are shown above and below organic search results on Google and can also appear on Google’s search partners’ sites if selected in Adwords. Display Advertising includes banner (image), rich content, or video ads and is displayed on sites that have agreed to be part of Google’s display advertising network. These sites include YouTube and various blog sites, among others. You can control the display of your ads based on keywords, topics, and other factors. Remarketing Ads are display ads that are only shown to individuals who have visited your website or a specific section of it. You can limit the display of these types of ads to certain sites.

How much does each click on a PPC ad cost?

It depends on the industry you intend to target and the cost of each lead valued by Google. Further, your cost depends on the bid you want to make against the standard price per lead. When more advertisers are bidding on a keyword, the cost-per-click (CPC) bid needed to win the auction will be higher, ultimately increasing your final CPC. Additionally, the industry you are in and other factors can also impact the cost of clicks.

Another crucial factor that influences CPC is your quality score. If your score is low, your CPC will be high, but if it’s high, your CPC will be low. Quality Score measures how relevant your ad and landing page content is to a searcher’s keyword. Google tends to prioritize ads with high relevancy, which is why an ad with a low bid but high relevancy can outrank an ad with a higher bid but lower relevancy.

What is the mechanism of PPC advertising?

AdWords Pay-per-click (PPC) advertising operates on an auction-based system, where advertisers bid on a cost-per-click for their ad to appear for specific keywords. Winning the auction and appearing first in the search results depends on several factors.

The ad with the highest Ad Rank, which is a combination of the advertiser’s cost-per-click (CPC) bid and the quality score of their ad, will be placed first. Quality score is determined by various factors, including the relevance and quality of the landing page, ad copy, expected click-through rate, and use of ad extensions.

To achieve a high Ad Rank and secure a top placement among other advertisers, businesses must have a good quality score and a competitive CPC bid. These factors play a crucial role in determining the success of a PPC campaign.

What kind of targeting options are available in PPC advertising?

PPC advertising offers a range of targeting options that allow businesses to reach their desired audience. The primary method involves targeting a set of keywords or topics that users search for on search engines. This ensures that ads appear only to those searching for a specific product or service associated with the targeted keyword.

In addition to keyword targeting, ads can be targeted based on location, time of day, income level, and device type. Display Ads and remarketing also offer unique targeting options, including demographic and psychographic attributes. The most popular being keyword targeting that involves selecting relevant keywords that trigger ad displays when users search for those terms.

What exactly is remarketing, and why makes it so tempting to marketers?

We strongly believe in the concept of having your company remain visible to website visitors even after they leave. This is why we are so enthusiastic about remarketing, as it offers a cost-effective way to drive click-throughs, particularly from 2nd and 3rd time visitors who are more likely to convert. It’s not uncommon for potential customers to revisit a website six to eight times before making a purchase. With this knowledge, remarketing (also called retargeting) becomes a no-brainer. Our PPC clients have benefited greatly from the increased brand awareness and effectiveness of this strategy.

Can you differentiate and highlight the benefits of PPC and SEO?

PPC and SEO share a common goal of gaining visibility on search engines. PPC entails paying Google or Bing to appear prominently at the top, while SEO involves making changes to your website and content to rank higher in the unpaid search results.

We highly recommend a comprehensive campaign that integrates both strategies, with the ultimate aim of securing four placements on the first page for the company’s top revenue-generating keywords. This would include being featured in the top ads, top map ad, organic map results, and ideally occupying the #1 position in the organic search results.

Given that many people tend to ignore ads, we believe that if you must choose between the two tactics, prioritizing investment in Search Engine Optimization would be more beneficial. However, the choice ultimately depends on the unique circumstances and requirements of each situation.