Paid ads (PPC)

Certainly! If you currently have an Adwords account, we can easily run our campaigns through your existing account. However, if you don’t have an account, we will create one for you. Rest assured that if you decide to stop using our services, we will guide you through the process and provide you with full access to your ad accounts.

The majority of your website’s traffic is likely to come from search engines, which offer an excellent opportunity for businesses as potential customers can easily locate products and services through them. While it is true that you can prioritize appearing first through search engine optimization (SEO), this approach can take a significant amount of time. Alternatively, Pay Per Click (PPC) advertising allows you to quickly reach a targeted audience actively searching for your offerings. These ads will appear at the top of Google and its search partners’ organic search results, providing you with an immediate flow of qualified leads that are essential to your business’s success when combined with a well-optimized campaign.

The placement of Adwords PPC ads varies based on the type and configuration of the ad. Search Advertising ads are shown above and below organic search results on Google and can also appear on Google’s search partners’ sites if selected in Adwords. Display Advertising includes banner (image), rich content, or video ads and is displayed on sites that have agreed to be part of Google’s display advertising network. These sites include YouTube and various blog sites, among others. You can control the display of your ads based on keywords, topics, and other factors. Remarketing Ads are display ads that are only shown to individuals who have visited your website or a specific section of it. You can limit the display of these types of ads to certain sites.

It depends on the industry you intend to target and the cost of each lead valued by Google. Further, your cost depends on the bid you want to make against the standard price per lead.  When more advertisers are bidding on a keyword, the cost-per-click (CPC) bid needed to win the auction will be higher, ultimately increasing your final CPC. Additionally, the industry you are in and other factors can also impact the cost of clicks.

Another crucial factor that influences CPC is your quality score. If your score is low, your CPC will be high, but if it’s high, your CPC will be low. Quality Score measures how relevant your ad and landing page content is to a searcher’s keyword. Google tends to prioritize ads with high relevancy, which is why an ad with a low bid but high relevancy can outrank an ad with a higher bid but lower relevancy.

AdWords Pay-per-click (PPC) advertising operates on an auction-based system, where advertisers bid on a cost-per-click for their ad to appear for specific keywords. Winning the auction and appearing first in the search results depends on several factors.

The ad with the highest Ad Rank, which is a combination of the advertiser’s cost-per-click (CPC) bid and the quality score of their ad, will be placed first. Quality score is determined by various factors, including the relevance and quality of the landing page, ad copy, expected click-through rate, and use of ad extensions.

To achieve a high Ad Rank and secure a top placement among other advertisers, businesses must have a good quality score and a competitive CPC bid. These factors play a crucial role in determining the success of a PPC campaign.

PPC advertising offers a range of targeting options that allow businesses to reach their desired audience. The primary method involves targeting a set of keywords or topics that users search for on search engines. This ensures that ads appear only to those searching for a specific product or service associated with the targeted keyword.

In addition to keyword targeting, ads can be targeted based on location, time of day, income level, and device type. Display Ads and remarketing also offer unique targeting options, including demographic and psychographic attributes. The most popular being keyword targeting that involves selecting relevant keywords that trigger ad displays when users search for those terms.

We strongly believe in the concept of having your company remain visible to website visitors even after they leave. This is why we are so enthusiastic about remarketing, as it offers a cost-effective way to drive click-throughs, particularly from 2nd and 3rd time visitors who are more likely to convert. It’s not uncommon for potential customers to revisit a website six to eight times before making a purchase. With this knowledge, remarketing (also called retargeting) becomes a no-brainer. Our PPC clients have benefited greatly from the increased brand awareness and effectiveness of this strategy.

PPC and SEO share a common goal of gaining visibility on search engines. PPC entails paying Google or Bing to appear prominently at the top, while SEO involves making changes to your website and content to rank higher in the unpaid search results.

We highly recommend a comprehensive campaign that integrates both strategies, with the ultimate aim of securing four placements on the first page for the company’s top revenue-generating keywords. This would include being featured in the top ads, top map ad, organic map results, and ideally occupying the #1 position in the organic search results.

Given that many people tend to ignore ads, we believe that if you must choose between the two tactics, prioritizing investment in Search Engine Optimization would be more beneficial. However, the choice ultimately depends on the unique circumstances and requirements of each situation.