Citations Management
Expand Your visibility and get found by google Faster
What is Citation Management?
Citation management is one of our foundatinal services designed to establish and maintain your business’s digital footprint with precision.
We meticulously audit, correct, and synchronize your essential business information—including name, address, and phone number—across directories, review platforms, maps, and local listings.
Think of your online presence as a digital ecosystem where every business detail must align perfectly.
When search engines discover consistent information about your business across various platforms, they reward this reliability with improved local search rankings, making it easier for potential customers to find you. Inconsistent business information can significantly damage your search visibility.
Our citation management service not only repairs existing discrepancies but also builds a robust foundation for new businesses starting from scratch. Let us help you take command of your business listings and establish a powerful online presence that drives results.
Why Are Citations Essential For Local SEO?
Local business citations play a crucial role in building your online presence and focused search results. Inaccuracies can not only distort the consumer's knowlege about your business, it can also harm your reputatoin.
- Serve as trusted online references, helping potential customers find your business quickly and easily
- Validate your business legitimacy with major search engines (Google, Bing, Yahoo)
- Enhance local SEO performance and drive more website traffic through quality citations
- Provide accurate location information for customers visiting your physical store
- Strengthen brand reputation through consolidated review management
- Eliminate duplicate or inconsistent listings that could harm your online authority
- Streamline business information updates across all platforms
- Maintain consistent NAP (Name, Address, Phone) data for improved search rankings
60% of the Local Businesses Fail On this...
Search engines look for right signals to show up on search.
Google wants to know: ‘Who you are?’ ‘What do you do?’ ‘Where are you located?’ for optimal local SEO results
* Maintaining consistency, accuracy and completeness of key business data, i.e., Name, Address, and Phone (NAP) is crucial to your LOCAL SEO success, Period!
* Citations and links coming from high authority boosting sites (general and niche specific directories play a vital role in determining how well you get ranked for local search.
Consistency, Accuracy & Completeness of NAP Through Authority Citations Are Strongest Factors That Get Rewarded
Google, Bing, and other dominant search engines are constantly scanning and indexing every citation spread across the web. The higher the quality of the citations (free of data inconsistencies), the better the indexation happens, resulting in powerful aggregated search results for local search queries.
Citations Remediation Plan is a campaign to identify, cleanse and fix all incorrect and inconsistent citations found across the web
* Inconsistencies in a business’s NAP (name, address, and phone number) not only contribute to lower search rankings, but they can also leave a negative reputation for the business. This is further supported by David Mihms (SEOMoz) in the article titled: Local Search Ranking Factors
* By getting a citation audit, you can make sure that your NAP information is correct and consistent across the existing sites the business is listed and find further opportunities for better exposure.
What Are Some of the Best Citation Sources?
There are numerous free and paid local citation sources you can leverage to build your online presence. But one should always remember it is not always the quantity of citations you can build, it is the quality of the citations. The more quality citation sources you can tap on for your business, better the quality signal you send to google, and if you can also add a backlink to your website, that’s a bonus local SEO signal.
Local Directories | List your basic business info on local-focused platforms like Yelp, Foursquare, Angie’s List. |
General Directories | Add citations on widely-used sites like Google My Business, Bing Places, Apple Maps. |
Event Sites | List business details on local event listing sites. |
Social Media | Create location pages on Facebook, Instagram to gain citations. |
Local News Outlets | Pitch expert articles to build backlinks and citations. |
Local Blogs | Guest post on niche blogs read by your target customers. |
Niche Directories | Target industry-specific platforms related to your business. |
We Automate for Accuracy
As a business owner you need to focus on building your business, getting more customers etc. With our professional help, you can be assured that you get your business listed accurately, maintaining 100% consistency rate across the web, and on select platforms that have better reputation than the others. With your business details well established across these platforms, you grow authoritative references to your business name, address, and phone number (NAP) for the years to come.
Seamless Integration With 120+ network of Directories...
Seamless Integration With 120+ network of Directories...
Navigation Maps & Apps
Search Engines
Social Networds
Voice Search
How do we proceed with Citation Building?
Phase 1: Preliminary Data Checks (Days 1-2)
During this phase, we verify the business name, address, and phone number that you submitted as part of your campaign.Our experts will check the information you submitted against the business's website and Google Business Profile listing to see if it matches. If there are inconsistencies, they'll email you to verify which information is correct, just to ensure we're publishing accurate data.If the inconsistencies are significant, we'll put the campaign on hold while we wait for your reply. If they are less significant, we'll wait 24 hours for a response before proceeding.If you've ordered aggregators, we'll also notify you about specific rules the aggregators adhere to. For example, Foursquare does not allow location identifiers within the business name or keywords, so they will automatically strip those out. Neustar and DataAxle follow the USPS address format, which may appear different when published.We'll email you to explain everything, provide specific examples, and ask whether you're happy for us to proceed.
Phase 2: Submission (Day 3-7)
Once we're satisfied that the data is consistent, we then enter the Submission phase.During this phase, we update the existing citations or create new ones from the list of sites that you selected. We do this within seven days of campaign purchase.The only thing that can slow this down is the speed at which you respond to any emails regarding inconsistencies in the previous phase.A ShineOnLocalMarketing citations agent will handle all of the submissions for your campaign and will email you once they are complete. We find that this process works very well in terms of delivering specific nuances around a campaign, and it ensures you are in good hands.
Phase 3: Quality Assurance (Day 14)
The next phase is our first round of Quality Assurance. This typically occurs around Day 14.During this phase, one of our Senior Submission Managers will go through your campaign and individually check each citation that we have either updated or created for you.This means that another set of eyes will be checking the submissions to ensure there are no consistency issues, and any potential issues, if found, are quickly corrected. Issues don't occur often, but this is nonetheless an important backup step to ensure that the data we publish for you is 100% consistent.At this point, we also check and complete all of the email verification links on your behalf, so you don't need to.
Phase 4: Live Listing Review (Days 35 and 49)
As I mentioned earlier, some citation sites will put listings live immediately, while others may take longer. Because of this, the Live Listing Review phase occurs two weeks after we initially submit the data and then again two weeks later. This happens twice because some sites will make listings live within two weeks after the submission, and other sites may take four weeks or more.
Flexible Pricing Packages
| Apex Authority Citations (for local ranking) | Hand-picked from big data aggregators like Infogroup and Acxiom | $60 |
| Best for businesses | For businesses who have not build many citations yet; local businesses trying to rank locally | – |
| Physical Address Required | Yes | – |
| How many listings do we get? | 22-25 citations | – |
| Type of work | Manual and Use of Software | – |
| Pricing Type | One-time | – |
| Citation Audit | Y / N (If Yes, Add-on price) | – |
| Audit & Fix inaccurate listings if any | $15 | Required |
| Human written content for description if required | Human written: 10 description – $30, 25 descriptions – $60; AI Generated content only -25 Descriptions $25 (Pricing $30 / $ 60 / $25) | Required |
| Turn around time | 3-4 Weeks | – |
| Activate Multiple Google crawlers | To your freshly created links over a period of 3 weeks ($10) | Optional |
| Boost citations for better indexing & ranking (14 days/30 Days) | citations links are distributed over the web to get traction for better ranking; 14 Days $50, 30 Days $90) | Optional |
| Add-on Hyper-Local Citations | 40 Listings / 80 Listings / 150 Listings (Cost: 80/150/250) | Optional |
| Contact Us With Detailed Requirement | Contact Us For Quick Response |
| Service Area Business Citations | Are exclusive to businesses operating without public physical address. | $80 |
| Physical Address Required | No | – |
| Best for businesses | For example: personal trainer, musicians, insurance agents, tutors, dog walker, maid services, handyman services and anyone with the above criteria | – |
| How many platforms do we get? | 40 Directories: Yelp, Chamber of Commerce etc. | – |
| Type of work | Meticulous / Manual | – |
| Pricing Type | One-time | – |
| Citation Audit | Y / N (If Yes, Add-on price) | Required |
| Audit & Fix inaccurate listings if any | $15 | Required |
| Human written content for description if required | Human written: 10 description – $30, 25 descriptions – $60; AI Generated content only -25 Descriptions $25 | Required |
| Turn around time | In 2 Weeks | – |
| Contact Us With Detailed Requirement | Contact Here For Quick Response |
| Hyper Local Citations | Is the next level citation building strategy to crush the local competition. If Apex Authority citations cover 10% of the directories, the hyper local citations, completes the next 90% of your citations. (Starts from 40 Listings) | 80-$250 |
| Best for businesses | For those who already have completed Apex Authority citations and want to scale their local presence by adding more citations to their business. Going wider and going deeper (niche specific citations) to rank better locally. | |
| Physical Address Required | Yes | |
| How many listings do we get? | 20-25 | |
| Type of work | Manual and Use of Software | |
| Pricing Type | One-time | |
| Citation Audit | Y / N (If Yes, Add-on price) | |
| Audit & Fix inaccurate listings if any | $15 | Required |
| Human written content for description if required | Human written: 10 description – $30, 25 descriptions – $60; AI Generated content only -25 Descriptions $25 (Pricing $30 / $ 60 / $25) | Required – Choose |
| Turn around time | 3-4 Weeks | – |
| Activate Multiple Google crawlers | To your freshly created links over a period of 3 weeks ($10) | Optional |
| Boost citations for better indexing & ranking (14 days/30 Days) | citations links are distributed over the web to get traction for better ranking; 14 Days $50, 30 Days $90) | Optional |
| Add-on Hyper-Local Citations | 80 Directory Listings / 150 Directory Listings (Cost: $150 & $250) | Optional |
| Contact Us With Detailed Requirement | Contact Here For Quick Response |
| Citations Audit, Fix and Boost | Cleans up the mess, corrects the NAP inconsistencies and duplicate citations and helps to give a bit of boost so Google can track the newly corrected citations | $40 Setup Cost + $2 / Listing |
| Best for businesses | Any business who has issues with their local citations, inconsistencies and wants to reinstate uniformity across the web with their NAP; or add up more citations | – |
| Physical Address Required | No | – |
| How many listings do we get? | – | – |
| Type of work | Manual and Use of Software | – |
| Pricing Type | One-time | – |
| Citation Audit | Y / N (If Yes, Add-on price) | – |
| Audit & Fix inaccurate listings if any | $15 | Required |
| Human written content for description if required | Human written: 10 description – $30, 25 descriptions – $60; AI Generated content only -25 Descriptions $25 (Pricing $30 / $ 60 / $25) | Optional |
| Turn around time | 3-4 Weeks | – |
| Activate Multiple Google crawlers | To your freshly created links over a period of 3 weeks ($10) | Optional |
| Boost citations for better indexing & ranking (14 days/30 Days) | citations links are distributed over the web to get traction for better ranking; 14 Days $50, 30 Days $90) | Optional |
| Add-on Hyper-Local Citations | 80 Listings / 150 Listings (Cost: 150/250) | Optional |
| Contact Us With Detailed Requirement | Contact Here For Quick Response |
| Local Citations & Website Audit | Want to find out why your business website is not ranking on search results? | $25 |
| Best for businesses | Anyone with online presence with a website | |
| What are the benefits | ||
| What do we research? | A Comprehensive local SEO Audit | |
| Comprehensive 40 Points Local Website Audit comprises of the following | ||
| General On-page SEO | On-page that isn’t specific: traces internal links, site speed, mobile friendliness, and other factors | |
| Local On-page SEO | Maps, NAP consistency, Local Schema etc | |
| Content Audit | Content analysis, content distribution on pages, duplicate etc | |
| Google Business Profile Audit | All features of GBP are analysed | |
| Backlinks Audit | Track and find prominent page negligence, which page is more visible to search, suggestions to potential new links | |
| Conversion Errors and Suggestions | Analyse and suggest where the site has gone with conversion | |
| Social Signals Ratings | Find where your business stands when it comes to your social profiles | |
| Contact Us With Detailed Requirement | Contact Here For Quick Response |
25 Authority Citations (Must-have) Local Business Directories
1. A must-have local directory listings for any business
40 Local Business Directories (for non address businesses only)
2. Citation Building Service: Citation audit, 40 local citations directories ad social media citations.
80 High Traffic Business Directories
3. Citations building service with 80 high traffic business directories and social media citations.
150 High Traffic Business Directories
4. Ultimate Citation Pack: Citation audit, 150 high traffic business directories with social media citations.
Give Boost To Your Business With...
Want Our Hand-Picked Niche Directory Sites?
FAQ - Citations Management Service
Fixing any discrepancies identified in the citations audit, including updating outdated or incorrect information and removing any duplications.
1. Comprehensive Audit: A detailed NAP audit (DA for citation, incorrect citation and error detection, 2-4 days turnaround time.
2. Comprehensive Audit with citation gap analysis: recommendations for new platforms to list, list of top-ranking competitors, easy to understand checklist, 3-6 days turnaround time.
Yes, if you have countless hours to spend, ready for manual errors, and spend time and money again to fix if things go wrong. If that is the approach one has, definitely one can do all citations on their own.
We blend both system of submission:
- Manual Submission where a directory is not in our system
- Data Aggregation System that secures accuracy and consistency across the web.
Unlike many other companies, we don’t charge any recurring fees. But is is recommended to keep a watch at your listings and get the updated report time to time for any changes made by 3rd party agents or listing hijackers.
We facilitate all wide range of sites: Local business directories, social media citations, photo citations, video citations
It requires resubmitting the standardized & accurate NAP information to existing directory sites to ensure that the search engines and customers are not mislead and your business info consistent across the web.
We will do a comprehensive audit first and then start curating the issues stage by stage.
Local citations boost local search rankings, leading to better visibility for your business. Consistent information across multiple websites verifies your business and strengthens online authority, reputation, and ultimately drives more business. Optimize local citations for better visibility in your local area.
Apart from NAP, social links and website link, some or all of the following elements might be taken into account at list creation time.
- Alternate phone numbers
- Attributes
- Business categories
- Business description
- Driving directions
- Email addresses
- Fax numbers
- Geo-coordinates
- Hours of operation
- Images
- Links to social and other forms of media
- Owner responses
- Payment forms accepted
- Reviews
- Taglines
- Videos
Our primary focus is to build citations on high authority & high traffic volume directly sites.
Your NAP details will be submitted to 70 plus sites, along with industry specific business directory sites.
Yes, for better Local SEO results, it is worth every effort to remove all duplicate listings that could be directly hurting your business performance.
Fixing any inaccurate NAP information in existing citations to ensure that search engines and customers are not mislead provided with any inaccurate details about your business.
We have kept a very low price tag $25 for our comprehensive citation audit that comes without citation gap analysis and recommendations. With recommendations we charge $75 for a comprehensive report alone. (For citation building and citation remediation are other services)
Let's Get Started With Your Local Citations
Need A Website that's Built to Rank?
- 914-222-3327
- Westchester, New York, NY
- Mon-Fri 9:00AM - 5:00PM