GOOGLE MAPS SEO
Dominate Local Search With Google Maps SEO
Influencing Local Map Pack
A Brilliant SEO Strategy to Increase Local Visibility
1.Struggling to attract customers to your physical business?
2. Offering localized services but need more clients?
3. Tired of spending on ads for limited leads?
4. Frustrated with low ROI from SEO and social media?
It's time for one game-changing solution that guarantees incredible results.
'If you are not on Google Local Pack,
then you don't exist from searcher's perspective'
GMB Course
What is Google Maps SEO?
Google Maps SEO or Maps SEO is a subset of Local Search Engine Optimization (Local SEO) strategy that helps your business become more visible in local search engine results.
It refers to the process of optimizing a business’s presence on Google Maps to improve its visibility and ranking in local search results. In involves:
* a careful implementation of strategic SEO techniques,
* to optimize the presence (visibility) of a local business,
* for some specific customer intent keywords, phrases, or brand names,
* in order to see an increase in its chances of appearing in the “Local Pack” or “Google Maps Pack”, with the ultimate purpose of attracting customers, leading to more calls, visits, sales, and leads.
Numbers speak for themselves!
Compelling Search Stats Will Tell You the Truth
46% of all Google searches have local intent. That means that almost half of all the searches that are happening on Google are looking for information about businesses, stores, products, and services within the user’s proximity.
Sources:
Interesting Google Search Statistics 2023
12+ Important Google Local Pack Statistics
16+ Near Me Searches Statistics
Startling Local Search Facts
More Local Search Stats
46% of all Google searches have local intent.
80% of local searches lead to a conversion within a day.
97 billion local searches a month.
93% of Google Local searches, the Local 3-Pack ranks in the #1 position.
44% of local searchers clicked Local 3-pack compared to 29% organic clicks, 19% paid clicks, 8% more local results clicks.
17.8% of local pack click-throughs went to the #1 local pack result, compared to 15.4% for #2 position, and 15.1% for #3 position.
500% higher conversion rate for Local 3-pack compared to organic, paid conversions.
68% of searchers trust the listings in the local 3-Pack, 27% trust organic results below the 3-Pack, and only 10% trust paid search results.
69% of the attention gets by businesses that have 5 star rating on the 3-Pack, compared to 4 stars earning 59% of the attention, and 3 stars earning 44%.
64% of consumers prefer to do business with businesses that are closest in proximity to their location; 57% rely on their familiarity with a brand; 57% take into account the star rating of a business; and 49% look for customer reviews.
28% of “near me” searches result in a purchase.
Key strategies to outrank your local competitors in terms of local SEO
Optimize all 3 primary factors, such as relevance, distance, and prominence that directly help Google to determine the best match for the search.
Clean up local listings where NAP is inconsistent and if required build more niche specific directory listings
Identify and target relevant keywords specific to your industry and location.
Optimize your Google My Business listing is complete with accurate information, attractive photos, and positive reviews from satisfied customers. The better you optimize, better the results you reap.
Monitor and manage Google Business Profile by regular posting, updating holiday hours, posting coupons, announcing offers and sales, review response, update services, respond to customer questions, run ads etc.
Optimize your website by strategically placing keywords throughout your content.
Build a strong and wide niche directory listings to further push you as an authority in the niche.
Create location-specific landing pages to target customers in different areas within your local market.
Encourage happy customers to leave reviews for your business and manage any negative feedback effectively.
Build high-quality backlinks from other local businesses and directories to boost credibility and rankings.
Stay active on social media platforms to engage with potential customers and increase brand visibility.
Monitor and analyze your website’s performance using tools like Google Analytics to identify areas for improvement.
By implementing these strategies, you’ll have a competitive edge in the local SEO landscape and attract more smart traffic to your business website.
This survey result from ‘Brightlocal’ team gives a clear idea how various signals such as GMB, Review, Citations, On-page, Links etc., influence both Local Pack as well as Local Organic Ranking results when a search is done.
Note:
The Local Pack is made up of Google Business Profiles, while the localized organic results are the traditional ‘blue links’ that lead to websites.
This is Why Maps SEO is Crucial for Your Business
Rewards for Optimized Maps SEO
* Achieve more organic conversions
* Increase the number of calls
* Drive more in-store visits
* Generate higher revenue
* Experience growth in repeat customers
* Build trust through good reviews
* Enhance your brand impression with a good reputation
* Establish authority and leadership in your industry or service
* Reduce advertising expenditure
* Fosters healthy competition in your market.
A Well-Done SEO Campaign Can Change the Way You Do Your Busiesss
* Our Maps SEO campaign target Google's proximity local algorithm; whereas,
* Traditional SEO campaign targets standard algorithms
Visualizing Your Local Influence With Maps SEO Campaign
Geogrid is essentially a way of visualizing the influence of a (location-based) business represented on Google Business Profile across a given geo location using heat map technology.
The numbers and colors you see on Geo-grid correspond to lesser impact to highest impact of a business in a location, red being least impact and green being highest impact. By incorporating Geo-grid into our Google Maps SEO we try to analyze our efforts of optimizing various factors that influence your business and actions need to be taken.
When Google selects business listings, it considers three primary factors:
1. Relevance: How closely the business aligns with what the searcher is looking for.
2. Distance: The proximity of the business to the location mentioned in the search.
3. Prominence: The business’s popularity and reputation both online and offline.
Let Us Boost Your Maps Ranking
Our Maps SEO combines a few of our services, such as Google Business Profile Optimization, review generation, site rank tracking, geo ranking of Google Maps, citation audit, GBP audit, on-site SEO audit, review monitoring and review generation, GBP insights data, Google Analytics data.
Of the many services, this service can turn out to be so valuable and rewarding that you get everything you need to rank on Google. If you’re looking to improve your local online visibility, our expert team can help boost your SEO Google Maps ranking. We specialize in optimizing Google My Business listings and implementing effective strategies to enhance your presence on the platform.
This is our comprehensive flagship program to improve your online visibility and drive more local searches to your business. If you want to seriously generate more visits, leads, and sales, then Google Maps SEO is the way to go. Save on Facebook Ads, Google ads, or even Local newspaper Ads. Local Map optimization can outshine all other investments in no time. Google Maps SEO service is the best ROI you get.
Our High ROI Services
FAQ
Fixing any discrepancies identified in the citations audit, including updating outdated or incorrect information and removing any duplications.
1. Comprehensive Audit: A detailed NAP audit (DA for citation, incorrect citation and error detection, 2-4 days turnaround time.
2. Comprehensive Audit with citation gap analysis: recommendations for new platforms to list, list of top-ranking competitors, easy to understand checklist, 3-6 days turnaround time.
Yes, if you have countless hours to spend, ready for manual errors, and spend time and money again to fix if things go wrong. If that is the approach one has, definitely one can do all citations on their own.
We blend both system of submission:
- Manual Submission where a directory is not in our system
- Data Aggregation System that secures accuracy and consistency across the web.
Unlike many other companies, we don’t charge any recurring fees. But is is recommended to keep a watch at your listings and get the updated report time to time for any changes made by 3rd party agents or listing hijackers.
We facilitate all wide range of sites: Local business directories, social media citations, photo citations, video citations
It requires resubmitting the standardized & accurate NAP information to existing directory sites to ensure that the search engines and customers are not mislead and your business info consistent across the web.
We will do a comprehensive audit first and then start curating the issues stage by stage.
Local citations boost local search rankings, leading to better visibility for your business. Consistent information across multiple websites verifies your business and strengthens online authority, reputation, and ultimately drives more business. Optimize local citations for better visibility in your local area.
Apart from NAP, social links and website link, some or all of the following elements might be taken into account at list creation time.
- Alternate phone numbers
- Attributes
- Business categories
- Business description
- Driving directions
- Email addresses
- Fax numbers
- Geo-coordinates
- Hours of operation
- Images
- Links to social and other forms of media
- Owner responses
- Payment forms accepted
- Reviews
- Taglines
- Videos
Our primary focus is to build citations on high authority & high traffic volume directly sites.
Your NAP details will be submitted to 70 plus sites, along with industry specific business directory sites.
Yes, for better Local SEO results, it is worth every effort to remove all duplicate listings that could be directly hurting your business performance.
Fixing any inaccurate NAP information in existing citations to ensure that search engines and customers are not mislead provided with any inaccurate details about your business.
We have kept a very low price tag $25 for our comprehensive citation audit that comes without citation gap analysis and recommendations. With recommendations we charge $75 for a comprehensive report alone. (For citation building and citation remediation are other services)
Let's Get Started With Your Google Maps SEO Campaign
Need A Website that's Built to Rank?
- 914-222-3327
- Westchester, New York, NY
- Mon-Fri 9:00AM - 5:00PM