How to Fix Google’s Email Sending Regulation Issues & Secure Your Business Emails

Melrina Susans

SEO Consultant

Email security - Setting up SPF DKIM and DMARC for business email protection

If your emails are bouncing, going to spam, or not being delivered, you might be facing issues with Google’s email sending regulations. Google and other providers like Yahoo enforce strict email authentication rules to prevent phishing, spoofing, and spam. The solution? Setting up SPF, DKIM, and DMARC records correctly for your domain.

In this guide, we’ll explain what these records are, why they matter, and how to configure them using an example business: www.havacdirect.com.


Why Google Requires Email Authentication

Google, Yahoo, and other email providers check your SPF, DKIM, and DMARC records before delivering your emails. Without proper setup, your emails may be:
Rejected (not delivered at all)
Sent to spam (hurting your business credibility)
Marked as phishing attempts

Proper email authentication ensures that only authorized sources can send emails on behalf of your business.


Step 1: Set Up SPF (Sender Policy Framework)

SPF helps verify that emails sent from your domain come from approved mail servers.

How to Add SPF for www.havacdirect.com

  1. Log into your DNS provider (where your domain is hosted).
  2. Locate the TXT Records section.
  3. Add a new TXT record with:
    pgsql
    Name: @
    Type: TXT
    Value: v=spf1 include:_spf.google.com ~all
  4. Save and apply changes.

📌 What This Does:
This allows Google’s mail servers to send emails on behalf of your domain while blocking unauthorized sources.


Step 2: Set Up DKIM (Domain Keys Identified Mail)

DKIM adds a digital signature to your emails, proving they came from a legitimate source.

How to Add DKIM for www.havacdirect.com

  1. Log into Google Admin Console (admin.google.com).
  2. Go to Apps > Google Workspace > Gmail > Authenticate Email.
  3. Click Generate New Record and copy the TXT value.
  4. Go to your DNS provider, add a new TXT record, and paste the DKIM key:
    vbnet
    Name: google._domainkey
    Type: TXT
    Value: (Paste the DKIM key from Google)
  5. Save and enable DKIM signing in Google Admin.

📌 What This Does:
It ensures emails from www.havacdirect.com are authenticated with Google’s DKIM signature.


Step 3: Set Up DMARC (Domain-Based Message Authentication, Reporting & Conformance)

DMARC prevents email spoofing and phishing attacks by telling mail providers what to do if SPF or DKIM fails.

How to Add DMARC for www.havacdirect.com

  1. Go to your DNS provider and add a new TXT record.
  2. Use this DMARC policy:
    makefile
    Name: _dmarc
    Type: TXT
    Value: v=DMARC1; p=quarantine; sp=reject; adkim=s; aspf=s; pct=100; rua=mailto:[email protected]
  3. Save and apply changes.

📌 What This Does:

  • p=quarantine: Emails that fail DMARC go to spam instead of being delivered.
  • sp=reject: Blocks unauthorized subdomain emails.
  • rua=mailto:[email protected]: Sends reports on failed authentication attempts.

Final Step: Test Your Email Authentication

After setting up SPF, DKIM, and DMARC, verify your settings:
🔹 Use Google’s Check MX Tool to confirm authentication.
🔹 Send a test email to mail-tester.com and check your score.


Conclusion

By setting up SPF, DKIM, and DMARC, www.havacdirect.com (or any business) can comply with Google’s email sending regulations and prevent emails from being blocked or sent to spam. This improves your email deliverability, security, and reputation.

Need help? Contact us for a free email security check!

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